TVinci’s Break

It’s always nice to hear about people you personally know who succeed in the world of hi-tech and venture capital. That is the case with the guys over at TVinci, who just secured $1.6M in funding from angels Zohar Gilon and Ron Tamir.

Although their blog is down (probably due to the massive techcrunch, vccafe and techaviv coverage), TVinci offers something which is usually overlooked on product development – a full blown user experience. With background in creative solutions development for UI at frido, the team that founded TVinci is all about user experience and user interface.

Sometimes a product succeeds because it is groundbreaking, a completely new idea or a phenomenon that appeals to a large target audience and is viral in its essence (did somebody say twitter?). But sometimes, it is enough to take something very basic, give it a different angle or a never-before added value,  and come out with a winner product.

And I think this is the case with TVinci. They take a very basic service, which is video consumption, and they turn it into a turnkey solution for the publisher on the one hand, and a full blown video experience for the consumer on the other hand. They’ve already done so on Reshet (an Israeli TV broadcaster) MTV Israel, MTV Poland and Orange Israel.

I am not fully aware of all competition in this space of turnkey video solutions for media organizations (qumu might be one), but TVinci sure looks like a very appealing product which maximizes the video consumption experience of the viewers and thus helps publishers retain and engage their customers more effectively.

I am not sure where they are going to direct this round of funding, but wherever they do, I am sure they can take their product sky high.

Congratulations to Ofer (and Moran)!